Keith Richardson, President, Featured in Phoenix Business Journal’s People on the Move

Keith Richardson, President

Keith Richardson is President of both Arizona Fireplaces and AF Distributors – industry leaders in retail and 2-step distribution centers that serve the southwest. Under Keith’s direction, the companies represent the largest combined part of the family business. The other related companies include AF Steel Fabricators (fabricators and installers of structural steel in metro Phoenix for large commercial and residential builders), Modern Flames, LLC (manufacturer and inter-national brand of electric fireplaces), and Grand Canyon Gas logs (manufacturer of gas logs and burners).

Under Keith’s direction, the companies enjoy a strong and energetic team of 280 talented employees who are striving to bring change to the hearth & outdoor living industry. Keith’s appreciation for technology and design shows in the products they display at the company’s two state-of-the-art showrooms. Clients and customers experience the products firsthand as they tour their retail space, experiencing the warmth and cool-to-the-touch hearth products: fireplaces, gas & electric, outdoor grills and fire tables and features, gas logs and accessories, up close and personal. With over 140,000 sf of warehouse space, their inventory ranks second-to-none.

Phoenix Business Journal listed Arizona Fireplaces (Arizona Fasteners Corp) as Arizona’s 28th Largest Phoenix-Area Family-Owned Companies for 2018. Also, for the past 4 years Arizona Fireplaces has been ranked by INC5000 as one of the fastest growing companies in America.

Phoenix Business Journal | People on the Move

Don Richardson, CEO featured in Phoenix Business Journal’s People on the Move

Don Richardson is Founder & CEO of Arizona Fireplaces, an Arizona-privately held family retailer that sells hearth products to the entire southwest including AZ, NM, NV, CA, UT, TX & OK plus online order fulfilment for the largest retailers in the industry.

Don’s journey began selling gun nails, staples, and framing hardware to contractors. He revolutionized the use of nail guns, by initiating a standardized angle (still, today) of 22 degrees of the nail strip, lowering the cost of gun nails to the framer. An entrepreneur, Don realized he could sell more products during the framing phase. Close ties with top builders, and the natural progression of house framing and fireplace installation occurring simultaneously, it became a natural fit that evolved Arizona Fasteners to become Arizona Fireplaces.

Don’s achievements include two state of the art showrooms built with designers, builders and their clients in mind. An engaging “live burn” view of the most current fireplace products available anywhere in the US include traditional with gas logs, large, linear look with a big screen TV above it, and even the sleek innovative beauty of Modern Flames electric. Fireplaces, BBQs, accessories & a sales team, and customer care department that are knowledgeable about their products rate second to none.

Under Don’s leadership and management of nearly 300 employees, Arizona Fireplaces celebrated 40 years this past March and at the age of 65, when most consider retirement, Don continues to evolve the business as an industry leader.